THE PET FOOD INDUSTRY IS ROTTEN.
IT’S TIME FOR CHANGE.
THE PET FOOD INDUSTRY IS ROTTEN.
IT’S TIME FOR CHANGE.
The tobacco industry told you that smoking was good for you.
The fast food industry told you that it didn’t cause obesity.
And the pet food industry has told you another big lie.
The Kibble Cartel has infiltrated the veterinary industry.
Companies like Nestlé and Mars own over 1000 veterinary practices in the UK. (That’s why your vet bills are so high). And they pay vets to endorse and promote their products.
The UK Government has been concerned about this since 2004!
Nestlé and Mars even write the textbooks that trainee vets use to learn about pet nutrition.
So when you see that your dog food is ‘vet recommended’ - now you know why.
A massive proportion of the research in the pet food industry is funded by The Kibble Cartel.
They influence the results of their testing so that they can continue to use harmful ingredients and make misleading claims about their products.
They’ve skewed the science and distorted our understanding of what’s healthy for our pets.
93% of industry funded research shows bias to favour the corporations who pay for it.
The same corporations producing ultra-processed pet food are also the ones regulating it.Â
The President of FEDIAF (the European pet food regulator) quite literally works for Nestlé-Purina! Have a look for yourself.
Key positions are filled by individuals with ties to major pet food companies.
These ‘regulators’ are just trade bodies that have disguised themselves as an authority on pet health.
It’s time to take a stand against The Kibble Cartel.Â
Our dogs deserve better.Â
Join us in demanding transparency and healthier options for our pets.
Your voice matters.Â
Help us change the industry by signing our petition to ban harmful glycotoxins in dog food. Together, we can make a difference and ensure that our pets get the healthy, natural food they deserve.