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Privacy Policy

Montdog Ltd trading as Wild Pack  respects your privacy and is committed to protecting your personal data. This privacy policy (together with our Terms of Use and any other documents referred to on our website www.wildpack.com ) sets out the basis of how we look after your personal data when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

Who are we? 

The website is operated by Montdog Ltd trading as Wild Pack. Registered in the UK under 167-169 Great Portland Street, London, W1W 5PF, , England, Company number 14765265 (collectively referred to as “Wild Pack”, “we”, “us” or “our” in this privacy policy). You can contact us at the postal or email address that can be found below on this page.

Purpose of this Privacy Policy

This privacy policy aims to give you information on how Wild Pack  collects and processes your personal data through your use of the website, including any data you may provide through the website when you purchase a product or service, create and account, sign up to our newsletter or take part in a competition.

The website is not intended for children, and we do not knowingly collect data relating to children. This privacy policy supplements any other policies and is not intended to override them.

The collection and use of your personal data, and its associated impact on your privacy is protected by Data Protection Legislation. Data Protection Legislation means; the Data Protection Act 2018 (“DPA”) and (i) unless and until the General Data Protection Regulation ((EU) 2016/679) (“GDPR”) is no longer directly applicable in the UK, and any national implementing laws, regulations, and secondary legislation, as amended or updated from time to time, in the UK and then (ii) any successor legislation to the GDPR or the DPA and sets out the rules about the collection and use of your personal data.

Data Controller

Wild Pack is the data controller and responsible for your personal data. Wild Pack is registered with the United Kingdom’s Information Commissioner’s Office (The “ICO”) under the registration number 00014101308. We have appointed a data protection manager who is responsible for overseeing questions in relation to this privacy policy and the collection of your personal data. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the manager  using the details set out below:

Data Protection Manager
Montdog Ltd trading as Wild Pack
167-169 Great Portland Street, 

London, 

W1W 5PF

England,  

email: dataprotection@wildpack.com

Complaints

You have the right to make a complaint in relation to the use of your personal data by us, at any time to the Information Commissioner’s Office (“ICO”), (the UK supervisory authority for data protection issues). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance via email or using the address provided above.

Changes to the privacy policy and your duty to inform us of changes.

This version was last updated in August 2023. Please check back regularly on this privacy policy to be updated of any changes. 

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

The website may include links to external third-party websites. We do not endorse any of the external third-party websites. Third-party external links from the website are always opened in a separate browser window or tab which transfers you to the external website in a different browser session. We do not control those third-party websites and are not liable for their privacy policies and clicking on the links and/or enabling those external browser sessions, may allow third parties to collect or share data about you. When you leave our website, we encourage you to read the privacy policy of every website you visit.

Information we collect from you.

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We do not collect any Special Categories of personal data about you (this includes; details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about your criminal convictions and offences.

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data which can include: first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
  • Contact Data which can include correspondence address, billing address, delivery address, email address and telephone numbers.
  • Financial Data which can include bank account and payment card details that will be collected by our third-party payment provider Stripe (www.stripe.com/gb), whose privacy policy is here www.stripe.com/gb/privacy.
  • Transaction Data which can include details about payments to and from you (which will also be collected by Stripe) and other details of products and services you have purchased from us.
  • Technical Data which can include internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data which can include your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
  • Usage Data which can include information about how you use our website, products, and services.
  • Marketing and Communications Data which can include your preferences in receiving marketing from us and our third parties and your communication preferences which will be collected by Klaviyo www.klaviyo.com/uk/ whose privacy policy is here www.klaviyo.com/legal.
  • Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you in writing if this is the case, at the time.

How is your personal data collected?

We use different methods to collect data from and about you including through:

Direct interactions : You may give us your personal data by: 

  • filling in forms on https://www.wildpack.com (our website); 
  • by corresponding with us by telephone, email or otherwise;
  • This includes personal data you provide when you:  purchase our products or services; 
  • give us feedback; 
  • register to use our website; 
  • create an account on our website; 
  • subscribe to our services or publications; 
  • request marketing to be sent to you; 
  • participate in discussion boards or other social media functions on our website; 
  • enter a competition, promotion, or survey; and
  • when you report a problem with our website or an order. 

The information you give us may include your name, address, email address and telephone number, financial and credit card information,  and/or information to assist in the detection of fraud or other abuses.

Automated technologies or interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using “Cookies” and other similar technologies. For detailed information on the Cookies, we use and the purposes for which we use them see our Cookie policy below.

Third parties or publicly available sources:

We may receive personal and/or Technical Data and/or Transactional Data about you from various third parties and public sources as set out below:

  • Public sources: such as Companies House and/or the Electoral Register, based inside the EU, which are necessary for our legitimate interests (e.g.: for network security, to prevent fraud and/or to comply with a legal obligation);
  • Financial transaction processors: such as Stripe based in the EU.
  • Analytics providers such as: Google whose privacy policy is here www.policies.google.com/privacy, or ShareThis (www. sharethis.com) whose privacy policy is here www. sharethis.com/privacy/ both based outside the EU and ResponseTap, (www. responsetap.com) whose privacy policy is here www. responsetap.com/gb/privacy-policy/ based inside the EU; and
  • Search information providers: such as Google based outside the EU.

Submitting your personal data

This section refers to submitting an enquiry, subscribing to our newsletter, or completing a survey or competition, online, over email or over the telephone.

When you fill out our forms, we ask for consent of collection, recording and accessing your personal data through your agreement to this privacy policy. 

By submitting a query or requesting information, we will respond to you via the personal data you have provided. We may send you follow-up emails to ensure that we have satisfied your reason for enquiring. 

HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Performance of a Contract. Where we need to perform a contract with you, we are about to enter into or have entered into a contract with you for our products and/or services. This means processing your data where it is necessary for the performance of a contract to which you are a party. 
  • Necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. “Legitimate Interest” means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). 
  • Where we need to comply with a legal or regulatory obligation . This means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to. 

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us at any time via email or using the address at the top of this privacy policy.

Purposes for which we will use your personal data.

Most commonly, we will use your personal data in the following circumstances:

  • Where we need to perform the contract, we are about to enter into or have entered into with you;
  • Where it is necessary for our Legitimate Interests (or those of a third party) and your interests and fundamental rights do not override those interests;
  • Where we need to comply with a legal obligation and enforce our legal rights;
  • Send you marketing communications (depending on your preferences);
  • Provide customer support to you;
  • Analyse how our service is being used for troubleshooting and improvements;
  • Communicate with you; and
  • Collect debts, prevent fraud, and protect the integrity of our services.

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us  via email or using the address at the top of this privacy policy, if you need details about the specific legal ground we are relying on to process your personal data.

Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interest
To register you as a new customerIdentity DataContact Data(a)Performance of a contract with you
To process and deliver your contract or order, including to:1. Manage payments, fees, and charges2. Collect and recover money owed to usIdentity DataContact DataFinancial DataTransaction DataMarketing & Communications Data(a) Performance of a contract with you(b) Necessary for our legitimate interests (e.g.: to recover debts due to us)
To manage our relationship with you which will include:1. Notifying you about changes to our terms or privacy policy2. Asking you to leave a review or take a surveyIdentity DataContact DataProfile DataMarketing & Communications Data(a) Performance of a contract with you(b) Necessary to comply with a legal obligation(c) Necessary for our legitimate interests (e.g.: to keep our records updated)
To enable you to partake in a prize draw, competition or complete a surveyIdentity DataContact DataProfile DataUsage DataMarketing & Communications Data(a) Performance of a contract with you(b) Necessary for our legitimate interests (e.g.: to study how customers use our products/services)
To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)Identity DataContact DataTechnical Data(a) Necessary for our legitimate interests (e.g.: for provision of IT services, network security and to prevent fraud)(b) Necessary to comply with a legal obligation
To deliver relevant website content and/or advertisements to you and measure or understand the effectiveness of the content we serve to youIdentity DataContact DataTechnical DataProfile DataUsage DataMarketing & Communications DataNecessary for our legitimate interests (e.g.: to develop our products/services, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, customer relationships and experiencesUsage DataTechnical DataNecessary for our legitimate interests (e.g.: to define types of customers for our products and services and to keep our website updated and relevant)
To make suggestions and recommendations to you about goods or services that may be of interest to youIdentity DataContact DataTechnical DataProfile DataUsage DataMarketing & Communications DataNecessary for our legitimate interests (e.g.: to develop our products/services and grow our business)

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another legitimate reason as listed above. If you wish to receive an explanation as to how we process your personal data , please contact us via email or using the address at the top of this privacy policy.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the  basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, where we have a legal or regulatory obligation. 

Disclosure of personal data

We may have to share your personal data with the parties set out below for the purposes set out in the table above.

Internal Third Parties

Other companies that at any time are in a legally formed group of companies that includes Wild Pack  and are acting as joint controllers or data processors and who are based in the United Kingdom and provide IT and system administration services and undertake reporting. This includes our subsidiaries, our ultimate holding company, and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006, should such exist.

External Third Parties

  • I.T Service providers SiteGround Hosting Ltd (www.siteground.co.uk) acting as data processors or joint data processors based in the United Kingdom who provide us with I.T and system administration services.
  • Professional advisers acting as data processors including our legal advisers, accountants, auditors, and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities acting as data processors or joint data controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.

Specific third parties including:

  • Business partners, suppliers, and sub-contractors for the performance of any contract we enter into with them or you for our products or services such as ShareThis, ResponseTap and Klaviyo;
  • Advertisers and advertising networks that require the data to select and serve relevant adverts to you and others. We do not disclose information about identifiable individuals to our advertisers only Aggregated Data, but we will provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help advertisers reach the kind of audience they want to target (for example, women in SW1). We may make use of the personal data we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience;
  • Analytics and Search Engine providers that assist us in the improvement and optimisation of our website, such as Google;
  • Credit Reference Agencies for the purpose of assessing your credit score where this is a condition of us entering into a contract with you, such as Stripe;
  • Third parties: to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy;
  • Legal Obligation: If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or terms and conditions of supply and other agreements; or to protect the rights, property, or safety of Wild Pack Ltd, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International transfers

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. This includes staff engaged in, among other things, the provision of support services. Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it.  We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries.

Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries.

Where we use providers based in the US, we may transfer the personal data to them on the strict conditions that they abide by Article 49 of GDPR and provide similar protection to data shared between UK and the US. Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA, using contacting us at any time via email or using the address at the top of this privacy policy.

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising:

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

Promotional offers from us 

You will receive marketing communications from us if you have purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have opted in to  receiving that marketing.

Third-party marketing

We use a third-party provider called Klaviyo for our marketing.

Opting out

You can opt-out of receiving any communication from us by selecting or the relevant boxes where provided on the website, clicking the “unsubscribe” option in the marketing correspondence with you or by contacting us at any time via email or using the address at the top of this privacy policy.

Where you opt out of receiving marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.